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Wednesday, August 11, 2010

Advertisements

The biggest challenge to this assignment was the fact that I do not have cable television nor do I watch television, so I have no advertisements listed for television.

Listening to XM Radio was not as challenging, I just do not normally listen to the radio for that length of time. The advertisements I did hear while listening to “Hair Nation” were; Extenz, a male enhancement drug and Sirius/XM Radio advertisements. Normally I would not have given a second thought to the Extenz advertisement, personally, I think this is a bogus item and would rather not even comment about the effects it supposedly has on a particular part of the male anatomy. Now the advertisement for Sirius/XM Radio is nothing I would normally listen too because I currently have XM and enjoy it every day on my way to work and back home. XM is an advertisement I would however; listen to if I did not already utilize the service, one has over one hundred music, news, weather, and sports stations to listen to on their systems. XM is quite nice for my long trips out to Pennsylvania and cuts down on swerving because I do not have to search for local radio stations on my drive out.

I had to disable my pop-up blocker just to see advertisements when I was randomly surfing the net, there were so many I lost count. The one that I noticed more than any other was an advertisement for school grants and additional male enhancement drugs Enzyte and Extenz were both included in my pop-ups. One advertisement guaranteed a two cup size increase on a woman’s breast, this was a cream call MAX and is supposedly trademarked and only cost $36.95, what a bargain, and is completely harmless. This cream has not been approved by the FDA and in very small print listed the possible side effects of the cream. I am extremely surprised about the volume of these particular types of advertisements especially since I was on sites like facebook and tarot.com. I have no clue how much influence these ads have on the public who view them, but depending on the individual one never knows if these products could be feasible for these web surfers. Thank goodness, I was not direct to an adult site. A third site of advertisement which constantly popped up was Netflix, I do subscribe to this service but if I were someone not aware of this service already I would be somewhat leery about all the Netflix pop ups there are on various sites.

After living right outside of Philadelphia for most of my life I do not do “Mass Transit”, I am not even aware of a bussing, train, trolley, or el system in the Newark area. When I was younger I did use public transportation in the county I grew up in, SEPTA, which stands for Southeastern Pennsylvania Transit Authority and they had advertisements overhead where the cord was to notify the bus driver when you needed to get off and also along the outside of the bus, trolley, train, or el. There were advertisements regarding abortion and right next to it would be one for “Golden Cradle” an adoption agency in Pennsylvania. Some of the advertisements, which come to mind, were of Atlantic City and the casinos on the beach; they listed upcoming performers and the restaurants in the casinos. Unfortunately, I did pay attention to these advertisements because there was nothing else to do on these conveyances. These advertisements have an impact on certain socio-economical classes of people. The casino advertisements had a hard-hitting impact on lower-income individuals who would spend their income quickly. Losing their money quicker than they earned it by taking a trip to the casino and blowing it all at once.

3 comments:

  1. I'll try to handle this delicately... but most of us (at least me) have been inundated with ads for male enhancement products and breast enhancement products via TV, and especially spam e-mail for years. These ads MUST be driving business, or we wouldn't still be seeing them, right? I doubt that most of their customers would discuss their use publicly or privately, but someone must be buying them.

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  2. You are completely right about NetFlix! I also do not trust vendors that use so much of this advertising. It is crazy how Netflix has pop-ups everywhere.

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  3. Mike, just because these ads run quite frequently does not necessarily mean the products work. There is no basis of proof, because of the lack of spokespersons for the products. Maybe some individuals are just gullible and figure because of its popularity it must work. It is popular because the products are being purchased however; no one ever said it is repeat business.

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